WHAT İS A RİCH SNİPPET?
A snippet is a result Google shows to the user in the search results. An example: I was searching for a good recipe for homemade ice cream and googled it. Google showed me a results list with normal snippets and rich snippets.
– Product Page
RICH SNIPPET FEATURES
- Product Markup
- Organization Markup
- Local Business Markup
- Rating Markup
Search engines that use Schema. Schema is recognized (and in fact the vocabulary is maintained) by Google, Bing, Yahoo!, and Yandex. It’s unclear whether other search engines are using this markup to change how they display search results.
Structured data’s effect on rankings
Whether structured data affects rankings has been the subject of much discussion and many experiments. As of yet, there is no conclusive evidence that this markup improves rankings. But there are some indications that search results with more extensive rich snippets (like those created using Schema) will have a better click-through rate. For best results, experiment with Schema markup to see how your audience responds to the resulting rich snippets.
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